Innovation-Driven Marketing vs Marketing-Driven Innovation

Innovation-Driven Marketing vs Marketing-Driven Innovation

How long to read this? About < 1 minute.

This is a grab from Denkfabrik Digital (DDX). For the full post, click on Read More.

Is your company adding value or are you pretending and trying to make a name for yourself?

Why do I ask this question?

Well, it is 2019 and the world we live in is becoming more and more advanced each day that passes. If you look at all the new innovations, digital platforms, technologies, cryptocurrencies, and the whole internet of things, you’ll soon realize that everything has one thing in common: users.

If users are really top of mind for everything you do in our company, shouldn’t that mean that you make sure that all of your efforts are to drive better engagement, better service, better products, and more value to your users and customers?

That is the goal of your company right – to add value? Or are you operating with the goal of becoming the next trillion-dollar company? Amazon’s goal was not to become a trillion-dollar company. Their goal has been and still is to be the earth’s most customer-centric company! Their company work principles do start with customer obsession, leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust.

Read more on Denkfabrik Digital (DDX).

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