I’m doing something different and posting this article for a friend, only because it’s a topic that I love – Content! Enjoy! The backbone of any good marketing strategy in this digital age is having great content. With so much information whizzing around the web, it’s important that you keep yours fresh and engaging. How … Continue reading Why Content Still Matters In Marketing
To be very, very honest, I am getting tired of seeing so-called digital marketing ‘experts’ copy everything that Rand Fishkin or Neil Patel writes about! For some reason, whatever it is, these ‘experts’ think that it’s okay to rewrite their articles. Now, don’t get me wrong, writing about the same topic is okay. But, if … Continue reading Repurposing Content: Should You Do This?
To be honest, there are a ton of articles these days on ‘how to produce the best content’, ‘the definitive guide….’, and a bunch of stuff that really doesn’t answer the simple question “What content really matters to a customer?”. Believe me when I say this, posting daily doesn’t always bring in the best results. … Continue reading Content that matters
Content Marketing has become a trend, if you look at the statistics, it has grown tremendously over the past 4 years! Yes, it has become a trend, and a pretty good one at that. But why are agencies and entrepreneurs still failing at content marketing? That is the question that I keep on asking. And … Continue reading How to Win at Content Marketing