The Best SEO Tools that I have used.
Over the years, many new and effective SEO tools have taken the forefront when it comes to SEO. Since I have started practicing SEO, there have been so many changes when it comes to SEO standards and because of the ever-changing SEO standards, the SEO tools are also changing and upgrading to make out better performance reporting, keyword tracking, on-page SEO grading, competitor profiling and thus a great deal more. If you look online for the best SEO tools, you will see that there are so many out there that are free and give great results, on the other hand, there are as well a great deal of good SEO tools that cost a quite a bit of money. So if you are just starting out and don’t really have the money to purchase all the necessary SEO tools, there are still a lot of good SEO tools that are free. Here are some of the best SEO tools that just happen to be free.
- Google Webmaster Tools – GWT is a tool that everyone who has a website should have. Once you set your account up with your gmail account, you need to add your site to the account and choose your method of verification, to verify that you are the site owner. There are many functions in GWT but there are a few that you must take advantage of. Crawl and Google Index are two of the many that I always use. Crawl is a nice one because it allows you to view Crawl Errors and from that you will know which links need fixed. Crawl Stats gives you the basic stats on Googlebot activity in the last 90 days for your site. Fetch as Google is an important one, because this is where you will submit your site for Google to fetch the homepage or other pages on your site. You can do it for Desktop, Mobile: Smartphone, Mobile: XHTML/WML or Mobile: cHTML. You can either just Fetch it or you can submit it for Fetch and Render. Under Google Index you can view the Index Status of your site, basic or advanced. You can view the Content Keywords and their significance, that Google found on your page. And the one that I love and am thankful that is on GWT is the Remove URLs, here you can request removal of URLs that are in Google’s search results. (Only site owners and users with full permissions can request removals.) Those are just a few things that you should take advantage of since they are free, and also, take time to browse through the other functions and tool that Google has, so that you can use those as well.
- Google Analytics – Find out all the stuff you need to know regarding, where your site visitors are from, when they visited, what they used, how long they stayed on your page, how they got to your site, demographics and interests, the behavior of your site and so much more. If you have a Google Webmaster Tools account and you have added your site, the next step is to add your site to your Google Analytics account and link them by clicking on the Google Webmaster Tools Home and then click on Manage Site, beside the site you wish to link, and then click Google Analytics Property and then select the site you wish to link it with and click Save. Visit the Google Webmaster Central Blog for more info on linking your accounts. Going back to Google Analytics, there are so many things that you can do with this free tool by Google, so if you would like to learn all about it and how it works, take some time and visit the Google Analytics Academy and go through the Digital Analytics Fundamentals Course. (For Google Analytics to start tracking your website and bringing in data, you will need to add the tracking code to your website.)
- Bing Webmaster Tools – A lot like Google Webmaster Tools, Bing allows you to track the status of your websites and it has pretty much the same tools and Google Webmaster Tools, but it has way more functions and tools for users. I think I will have to have a whole article just for Bing Webmaster Tools and Google Webmaster Tools. But for now, visit Bing Webmaster Tools and start familiarizing yourself with the tools that it has to offer, for free!
- SEMrush – Even with a daily limit, you can do so much with this amazing tool. You can enter a domain name, URL or keyword, and you will get plenty of results that you will find very useful. One of the primary functions for this tool, is knowing what keywords your competitor(s) uses, whether it be organic or Adwords. Just enter the domain in the search bar and it will show you everything. By entering your competitors domain, SEMrush will show your competitors based on organic search and in ads. Discover SEMrush, learn how to use it and discover more about your competitors and beat them.
- SeoSiteCheckup.com – SeoSiteCheckup.com is a free tool that I use to grade a website based on its SEO. With this free SEO tool, Search Engine Optimization is made easy! It does have a limit for full report, but in the long run, this is an effective tool, with this you will know what needs optimized on your site or your clients.
- Majestic SEO – Majestic SEO is a great tool when it comes to checking your backlinks and exploring a site. If you sign up you can instantly gain access to other awesome SEO tools that are provided by Majestic, including Webmaster Tools, Reports, Link Tools, Keyword Checker, URL Submitter and other great SEO tools. Check out Majestic SEO and who knows, you might love it as much as I do.
So are these the best SEO tools? For me, yes, they are. I believe that these are some of the best SEO tools that are free, all you have to do is sign up and take the time to study them so that you will be familiarized with them enough to use them to the full extent. There are so many SEO tools out there, but these are the ones that I love to use and they are a big help to me when it comes to reporting and optimizing client sites. If you have any Tool that you would like to add to the list of the Best SEO Tools, leave a comment below and I will see about adding them to my list.