For the past 3 years, I’ve had the chance to visit several places in Japan. We haven’t made our way up to Tokyo yet, but we’ll get there, eventually. I grew up wanting to visit Japan but didn’t know when or how that was going to happen. Now, I can say that it was partially … Continue reading Traveling to Japan – Expensive? It doesn’t have to be.
I’m doing something different and posting this article for a friend, only because it’s a topic that I love – Content! Enjoy! The backbone of any good marketing strategy in this digital age is having great content. With so much information whizzing around the web, it’s important that you keep yours fresh and engaging. How … Continue reading Why Content Still Matters In Marketing
Imagine. We can imagine so many things but the truth is, we don’t need to imagine, why? because it is happening, maybe not to you but it’s happening. Imagining what customers are going through on a day to day basis will help us understand and fix the situation. But, for this article, let’s imagine. … Continue reading Customer Experience – Imagine. Experience. Analyze.
Over the years, several people have told me that they don’t really update their Social Media pages/profiles for different reasons, the most common being – they want to stay private or they don’t have time. (This will be focusing on business/consultant/service pages, not personal profiles.) Two things to understand. Social Media is powerful – if … Continue reading Why ‘Staying Updated’ on Social Media is Important
To be very, very honest, I am getting tired of seeing so-called digital marketing ‘experts’ copy everything that Rand Fishkin or Neil Patel writes about! For some reason, whatever it is, these ‘experts’ think that it’s okay to rewrite their articles. Now, don’t get me wrong, writing about the same topic is okay. But, if … Continue reading Repurposing Content: Should You Do This?
Who do you think you are? Yes, you, the one reading this. I want to know why you think you can consider yourself an “expert”. What am I trying to say? Well, to be honest, what you just read has nothing to do with the article. Why? Because I am trying a different approach in … Continue reading An Article For You, The Expert
To be honest, there are a ton of articles these days on ‘how to produce the best content’, ‘the definitive guide….’, and a bunch of stuff that really doesn’t answer the simple question “What content really matters to a customer?”. Believe me when I say this, posting daily doesn’t always bring in the best results. … Continue reading Content that matters
The SEO Hero Challenge is the brainchild of WIX, a web development company. The idea is simple: SEO professionals from anywhere around the world can create a website about how members of the SEO industry can be heroes. The site that ranks highest on average for the search term “SEO Hero” at 12:00PM ET and … Continue reading SEO Hero: The Cause and The Mission
If you’re a biker or just a bike fan, you’ve probably heard of Danny MacAskill. He’s quite likely the most famous or well-known biker in the world. In 2009 he had a breakthrough on Youtube and since then, he’s had a couple of videos that have garnered 49 million and 64 million views! The Ridge Imaginate … Continue reading Danny MacAskill: Drop and Roll Tour Philippines
Content Marketing has become a trend, if you look at the statistics, it has grown tremendously over the past 4 years! Yes, it has become a trend, and a pretty good one at that. But why are agencies and entrepreneurs still failing at content marketing? That is the question that I keep on asking. And … Continue reading How to Win at Content Marketing
I’ve been biking around Metro Manila now for about 2 years with my wife, family and friends. These are some of our favorite routes and places to ride. If you like long rides and you can stand the heat, these are the places to go. Be sure to always wear sunblock and make sure you … Continue reading 5 Places to Bike in Metro Manila and the South
I am sitting here thinking about a lot of the things that happen on a day-to-day basis. There are so many things that I come across and a lot, I think, can be drastically improved. I am not saying that I am better, or that I wish I were in a different place. People are … Continue reading Accepting that Change Starts with Each One of Us